A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today. For B2B organizations, the quality, personalization and innovation of ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? After all, B2B account teams are usually quite involved with clients throughout a ...

Business clients now expect the same efficient, friction-free digital CX as your consumer base demands, says this tech CEO. Think about the last time you opened Netflix on your tablet or smart TV.

B2B businesses deploy a variety of tactics to drive growth and compete in their industry. For example, they may compete on product innovation by delivering a better mouse trap than anyone else in the ...

In the age of COVID, all businesses have been forced to transform, especially in the B2B world. These 10 B2B companies have pivoted their businesses to continue to offer great customer experiences, ...

Are you exhausted yet by how fast the future is coming to the B2B industry? Because it’s not just public-facing companies experiencing transformative change. Manufacturers and suppliers are being ...

COVID-19 was a transformative force in all sectors. For B2B organizations, the challenges and opportunities spurred by the pandemic meant making a myriad of changes—a shift toward digital sales chief ...

B2B decision makers consider a number of variables when making a purchase, but today more than ever before, customer experience is often the tipping point when it comes to acquiring—and ...

As a business leader, by now you’ve absorbed the initial shock of COVID-19 and realized that it’s time to start emerging from crisis response mode. But you’re nowhere near being out of the woods.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business to business (B2B) customer journey is far from linear and straightforward. On ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As a B2B marketer, I love comparing B2B and B2C customer experiences – ...