Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

B2B marketers can't forget they're marketing to human beings — who have grown accustomed to the ultra-personalized experiences consumer brands deliver. Marketing technology — and martech skill sets — ...

In the world of B2C software, customer experience (CX) is everything. At least some portion of Google’s early success, for example, hinged on its minimalist approach to design. Intuit, likewise, has ...

B2B businesses deploy a variety of tactics to drive growth and compete in their industry. For example, they may compete on product innovation by delivering a better mouse trap than anyone else in the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As a B2B marketer, I love comparing B2B and B2C customer experiences – ...

Business clients now expect the same efficient, friction-free digital CX as your consumer base demands, says this tech CEO. Think about the last time you opened Netflix on your tablet or smart TV.

After 2020’s dramatic shift to online commerce, many B2B buyers now expect more than ever in terms of service and purchase options and customer experience. A 2020 ...

With the extensive digitalization of B2B sales channels, effective customer experience (CX) has emerged as a fundamental factor of successful transformation and a significant point for gaining ...

Personalization isn’t just for B2C anymore. While consumer brands have long mastered the art of tailoring experiences, B2B players are now facing rising expectations from their customers and partners ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

This whitepaper examines the need for improved integration of customer experience feedback systems in the banking sector and gives examples of best practice.Customers are increasingly savvy and ...

You might think that having the lowest prices or the most unique product is the key to success when competing in the B2B marketplace. But another important factor— customer experience—cannot be ...