Discover how to measure true training ROI by tracking essential call center KPIs like FCR, AHT, and CSAT that prove agent ...

In 2021, I wrote about the urgent need to develop a better way to measure nonprofit effectiveness. Despite the best of intentions, the social sector struggles to gauge its true impact on the most ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

Written by Rachael Steimnitz, NAMI-NYC's Director of Workplace Mental Health, and Alayna Auerbach, NAMI-NYC's Manager of Workplace Mental Health The scarcity of high-quality randomized control trials ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...

Editor’s Note: CM sister pub PRNEWS’ is holding its final Digital Learning Series event on Measurement and Data for PR on August 14. Panelist and measurement expert Katie Paine, CEO of Paine ...

Back in 2006, British mathematician Clive Humby stated that data was the new oil. Like oil, data isn’t useful in its raw state and must be refined, processed, and distributed to deliver value. Nearly ...