Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention to report bad behavior to a central authority was a hard sell. But the ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf — by way of Santa Claus, ...

South Park Elementary Center has two real-life Elves on the Shelf — and unlike the popular holiday toy, these elves don’t ...

LIKE many parents, mum-of-22 Sue Radford committed to doing Elf on the Shelf this festive season. But as we inch closer to ...

Students at Idalou Elementary School are used to looking up to their principal, but lately, they have had to look all the way to the roof.