Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention to report bad behavior to a central authority was a hard sell. But the ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

If you're a parent of young children, chances are the Elf on the Shelf comes to your home during the holiday season. You give it a name, prop it on a shelf, and instantly you have Santa’s personal ...

Elf on the Shelf is a Christmas tradition started by Carol Aebersold and her twin daughters. The idea goes that Santa sends his elves out to observe children in the build-up to Christmas, to see who ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf — by way of Santa Claus, ...

As Christmas ends, families say goodbye to their Scout Elves with fun, silly, or sweet send-offs that turn the return to the ...

A MUM has left other parents stunned after setting up a sinister-looking Elf on the Shelf to try and stop her eight-year-old ...