Elf on the Shelf is often sold as harmless holiday magic, but the story behind it can feel oddly unsettling once you spell it ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

For starters, they’re debuting a few new traditions, which includes introducing their little ones to the Elf on the Shelf. The plush elf doll, who made its debut in 2004, is a Yuletide trend with ...