Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

eSpeaks' Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Social media has opened up a whole new dimension of insights for pharma companies. The conversations happening in social media are real-world intelligence. The increasing use of social media by people ...