Certainly, says Angela Seits, managing director of strategy and insights at PMG. And Seits has the brain scans to prove it – or at least, bods at neuro-marketing agency Neuro-Insight do. “You can ...
Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water.The National Advertising Division, which is ...
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