Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This ...

Google Ads has updated its interface for when you select when you want your ads running in specific regions/locations. Now, it has a button to "add locations in bulk," which should help you add ...

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

Google announced significant changes to language targeting settings in Google Ads search campaigns. "By the end of 2025, the language targeting setting will be removed from Google Ads Search campaigns ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

Meta Platforms (NASDAQ:META) has had discussions with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) about using the latter's Gemini artificial intelligence models to boost the former's ad targeting, The ...

Meta reportedly explored a collaboration with Google to integrate Google's AI models with its advertising data to enhance ad targeting precision. Meta subsequently dismissed these reports, clarifying ...