Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s streaming ...

Two years after HBO's streaming service dropped the most recognizable part of its name, Warner Bros. Discovery has announced it's going back to the old moniker.

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out ...

WBD now has 128 million subscribers globally and hopes to reach 150 million by next year, even as a split or sale rumors swirl. The analyst teed him up, and Zas launched one out of the park with his ...