Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

ELF on the Shelf has taken over households all over the UK in the run up to Christmas. And this year you can pick up a bargain ‘Hide and Seek’ game featuring the mischievous character. While sites ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing their minds.

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

If the officially licensed holiday pop-up at Morris American Bar is successful, it could go nationwide in 2026. But is the ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention to report bad behavior to a central authority was a hard sell. But the ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...