The margin of error allows you to use smaller sample sizes when conducting customer surveys. The measurement directly relates to the size of your sample, with larger ...

Conducting a poll isn’t an exact science. The process is susceptible to lots of common problems and baked-in biases — more than just the “margin of error.” By ...

As Americans await the presidential election results, many are looking to the polls for clues. A poll’s margin of error describes how close a survey result can ...