The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

To make your scent last longer, choose a couple of pulse points. These are warm areas that’ll help diffuse the fragrance ...

In the summer, men will often put on too much cologne but they often don’t even realize how strong they’re coming on to others. WSJ's Ray Smith discusses the art of the summer fragrance on Lunch Break ...

We’ve all been there: You enter an elevator, airplane or other confined space and your senses are immediately assaulted by an overpowering, eye-watering scent that, used more sparingly, might smell ...