For the holiday season, Bri Crabtree is the Fairmont Hotel Christmas elf, dressed in stripey tights and pointed ears, and ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention to report bad behavior to a central authority was a hard sell. But the ...

Forest Hills Elementary School in Alabama uses a real-life 'Elf on the Shelf,' played by Assistant Principal Jon Ray Russell, ...

Amazon's Alexa horrified some parents when it answered kids' questions about "Elf on the Shelf." So I asked the company what ...