Expect to see even more Hello Kitty than usual in 2024 as the iconic Sanrio mascot celebrates its 50th anniversary. With that in mind, we expect that Hot Topic will release tons of Hello Kitty-themed ...

Hello Kitty is known for getting extra cute for holidays and special occasions, with Halloween being no different. Now, she and two other Sanrio characters are doing just that by way of another ...

Sanrio is known for its many cute mascots, such as Hello Kitty, with these characters recognizable around the world. Now, a new crossover is uniting Sanrio's stable with perhaps their only real rival ...

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From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

Why is one of the world's biggest management consultancies teaming up with the creators of Hello Kitty? On May 20, Sanrio Entertainment Co Ltd and PwC Consulting announced a joint research project to ...

We all thought that the buzz around Sanrio characters has fizzled…. but we thought wrong. Especially with this new release of Sanrio themed products up for redemption when you spend at 7-Eleven Taiwan ...

“We’ve learned to recognize that brands that appeal to a global audience are powerful,” Arturo “Tury” Sandoval says about FriendsWithYou’s partnership with the Japanese powerhouse of all things cute, ...

At the exhibition, you can explore Sanrio’s history through more than 450 cuddly characters and learn about the company’s roots as a symbol of Japan’s kawaii culture. You’ll get to see original ...

The Don Don Donki store in Causeway Bay is buzzing as always, and the Kuromi shelf is already picked clean. Joyce C stares at the empty space and sighs. Around her, shoppers scoop up other Sanrio ...