Expect to see even more Hello Kitty than usual in 2024 as the iconic Sanrio mascot celebrates its 50th anniversary. With that in mind, we expect that Hot Topic will release tons of Hello Kitty-themed ...

Hello Kitty has her mug on just about everything these days, be it clothes, toys, stickers, blankets and any other form of "kawaii" merchandising. Now, fans of the Sanrio mascot can take her with them ...

McDonald's collab with TMNT x Hello Kitty brings a Happy Meal anime legacy to life. McDonald’s has unleashed a ninja-kawaii crossover with the Teenage Mutant Ninja Turtles (TMNT) and Hello Kitty Happy ...

Why is one of the world's biggest management consultancies teaming up with the creators of Hello Kitty? On May 20, Sanrio Entertainment Co Ltd and PwC Consulting announced a joint research project to ...

We all thought that the buzz around Sanrio characters has fizzled…. but we thought wrong. Especially with this new release of Sanrio themed products up for redemption when you spend at 7-Eleven Taiwan ...

The fan-favorite collab is back with even more kawaii magic as new Sanrio characters make their debut in the Toca Boca universe The kawaii crew is back and bigger than ever! Toca Boca is launching its ...

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“We’ve learned to recognize that brands that appeal to a global audience are powerful,” Arturo “Tury” Sandoval says about FriendsWithYou’s partnership with the Japanese powerhouse of all things cute, ...

At the exhibition, you can explore Sanrio’s history through more than 450 cuddly characters and learn about the company’s roots as a symbol of Japan’s kawaii culture. You’ll get to see original ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...