“Nowhere on the Key Master Machine do Defendants inform consumers of the truth: that the machines are rigged so that players can only win prizes at certain times,” the lawsuit reads. Key Master ...

Japanese multinational video game developer and publisher, Sega seen at a gaming center in Tokyo, Japan. Budrul Chukrut/SOPA Images/LightRocket via Getty Images Sega is being sued for $5 million over ...

A class-action lawsuit has alleged that entertainment behemoth Sega “rigged” one of its arcade games, Key Master, so that it can only be won after a certain number of players have lost. The lawsuit, ...

The default number of losses 'Key Master' requires before players can even hope to win a prize. So many, in fact, that they banded together and realized the thing was provably rigged, and are now ...

LOS ANGELES (CN) - Sega's "Key Master" game is rigged to pay off only after enough money has been spent on it, not whether a player "wins," a class action claims in Federal Court. Lead plaintiff Yael ...

Sega’s arcade game appears to be rigged. We’ve all seen these types of arcade games like Sega’s Key Master. The type of game that is seemingly skill-based and if you’re great at reflexes and hit the ...

You could see them in shopping malls, gas stations and convenience stores: Drop a dollar, the Key Master machine promised, and you had a chance at winning expensive prizes like Apple iPads, gaming ...

The Key Master needs a Gate Keeper. A Westchester man says one of Sega’s carnie games is rigged. The Key Master, a ­vending-machine game that awards prizes to those who can fit a key into a lock using ...