WhatsApp has announced a series of new features that will change the way people interact with brands on the Meta-owned messaging platform and give companies more chances to cash in on user engagement.

Advertising is “one of the few high-margin businesses that can absorb the cost of scaling both Al and hardware. With ChatGPT, the GPT Store, and now a possible always-on device, OpenAl is steadily ...

ChatGPT is innovating the Search business, by making it part of the productivity tools, sold for subscription. Alphabet has 57% of revenue from Google Search, which is the ads-based model. Alphabet ...

The Commission said it will assess a revised version of Meta's pay-or-consent ad model for Facebook and Instagram that will ...

Meta’s tracking ads business could be facing further legal blows in the European Union: An influential adviser to the bloc’s top court affirmed Thursday that the region’s privacy laws limit how long ...

Marissa Mayer has a lot of insights into the promise and problems with online advertising. She played an instrumental role in the early days of Google Search and spent several years as Yahoo’s CEO.

Meta could face daily fines for violation of Europe's Digital Markets Act, while Apple revamped conditions on its App Store in Europe to meet EU guidelines. By Scott Roxborough Europe Bureau Chief ...