Views staff writer Alaina Babb argues that NIL policies blur the line between amateur and professional sports, undermining ...

Sprouts Farmers Market has expanded its Name, Image, and Likeness (NIL) partnerships with the addition of seven female college athletes as part of its PowHERed by Sprouts platform.

Paige Bueckers and Azzi Fudd's popularity is proven by the numbers, ranking as the best selling women's basketball players on The NIL Store.

Billionaire regents chair Cody Campbell is powering Texas Tech’s rise with $27M in football NIL, a new facility and unified leadership.

A trio of Senate Democrats held a call with former star athletes and some of the nation’s top professional sports unions to ...

Baltimore's Bagel Works creates unique NIL partnership with Towson athletes, offering free food and mentorship instead of ...

Hardy says working with female college athletes like Ellis and Bryant is a natural fit for the brand. “Sports has long been an avenue for Bumble to support women and their many achievements. With the ...

This article originally published at Quinnipiac coach Tricia Fabbri navigating the 'new reality' of college basketball in the ...

The Big 12 you grew up under no longer exists. Instead, you see a broader, more streamlined league where player movement ...

The NCAA reported this spring that 1,838 international athletes participated in Division I basketball during the 2024-25 season, a 175% increase since 2009-10. International athletes are limited in ...

College football's race to hire a general manager and build a front office is well underway in the NIL era. Here are some ...

Danny White said Kim Caldwell and the Lady Vols were owed an apology during his press conference after Tennessee baseball ...