CMO discusses marketing's evolving role, innovative strategies for enhancing customer experience and the importance of ...

Opia, a 20-year-old global promotional services provider, is helping brands maximize sales, protect margins, and engage ...

A Valentine's Day shopper might have a basket filled with chocolates, flowers, champagne and wine, jewelry and stuffed animals, but clothing isn't usually one of the first things that come to mind ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

Retail runs on rules, but customers and managers don’t always like following them. When a gimmicky promotion allowed only one ...

You're familiar with the four Ps of the marketing mix and can even rattle them off from memory: product, price, place and promotion. Now you're not sure you heard right, but you could have sworn you ...

Corona has launched its largest retail promotion using unique codes placed on bottles and cans that are hidden in packages across the country. About 11,000 bottles and 1,000 cans of Corona Extra and ...

Symphony RetailAI’s latest solution enables more accurate promotion planning to generate higher revenue, with 2-4X greater returns in promotion effectiveness DALLAS – May 22, 2018 – Symphony RetailAI, ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit ...