WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

CMO discusses marketing's evolving role, innovative strategies for enhancing customer experience and the importance of ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Fo rbes. This paints a compelling picture of ...

The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. While SEO and PPC are well-known ...

AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...

An AllBirds store in Washington, D.C.. Photo: Getty Images It’s a tough time for retail. Despite the rocky footing, there are still a number of ways that business owners can leverage their ...

The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a ...