In the growing and ever-evolving world of mobile marketing, SMS text messaging continues to be the bellwether. And why not? SMS is easy and convenient for the consumer and provides the greatest reach ...

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SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020. We’ve already covered how SMS marketing is making a comeback, as more B2C and ...

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SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

Even in the age of digital advertising, tapping into SMS-Short Message Service, or simply texting, is considered as the personalized, fastest, and most logical way to interact with consumers. From ...

Based on data drawn from the one billion texts sent through TrueDialog's platform, the report provides marketers with new data on timing, message composition, engagement behavior, unsubscribe patterns ...

What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are always on the ...

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.