The Labrador literally jumped up so he could reach the Elf, which was perched in the middle of the Christmas tree. Purdy ...

If you’re unfamiliar with Elf on the Shelf, here’s how it works: Parents stage the doll in different spots around the home during December. The idea is that Santa Claus has dispatched the elves to ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

If the officially licensed holiday pop-up at Morris American Bar is successful, it could go nationwide in 2026. But is the ...

What started as a family tradition in the 1970s has become a worldwide phenomenon, with parents doing their best to find new ...

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

If you're a parent of young children, chances are the Elf on the Shelf comes to your home during the holiday season. You give it a name, prop it on a shelf, and instantly you have Santa’s personal ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf — by way of Santa Claus, ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

South Park Elementary Center has two real-life Elves on the Shelf — and unlike the popular holiday toy, these elves don’t ...

From missing batteries and gendered Lego to the self-assembly misery of a 40-degree day, here is a grown-up’s official wish ...