Subway has had a rough couple of years but is betting on nostalgia to bring loyal customers back to the sandwich counter.

For two decades, Subway cycled through various loyalty attempts. In 2018, it launched MyWay rewards—four tokens per dollar spent, $2 credit at 200 tokens. In 2023, it switched to MVP Rewards, a points ...

Subway is bringing back its Footlong Pass subscription program. Subscribers get 50% off footlong subs. Last year, the company sold 10,000 passes in six hours. Passes will be available on the chain's ...

Subway is celebrating a year of more points, subs and perks through its MVP Rewards that creates a best-in-class guest loyalty program for Subway fans. Since its launch in September 2023, millions of ...

On Sept. 9, Subway began the rollout of its revamped loyalty program, now renamed MVP Rewards and replacing MyWay Rewards, which had 30 million members across North America. All MyWay rewards members ...

If you're a Subway Rewards member, you have until 5pm today (Tuesday 14 May) to spend any points you've built up – or lose them entirely. After this, Subway will switch to a new app-only loyalty ...

MIAMI, Sept. 7, 2023 /PRNewswire/ -- Subway today unveiled MVP Rewards, a refreshed loyalty program launching September 9 in the U.S., Canada and Puerto Rico. The new and improved program gives Subway ...

Subway is celebrating the first year of its MVP Rewards program, which launched in Sept. 2023. Fans have unlocked exclusive offers, Subway Cash, birthday rewards, limited-edition merchandise and ...

Since its debut on September 7, more than 30 million Subway MVP Rewards members have started their ascent from Pro to All-Star member tiers in Subway’s all-new loyalty program. Today, Subway is asking ...

Subway restaurants plans to overhaul its loyalty program in the United States, Canada and Puerto Rico on Saturday, replacing the MyWay platform with a new MVP Rewards points-based offering, the ...

Subway is bringing back a promotion that offers customers discounted footlong subs, the sandwich chain announced Thursday. Beginning Feb. 28 and for a limited time, the company is offering customers ...

Since its debut on September 9, millions of Subway ® MVP Rewards members have started their ascent from Pro to Captain to All-Star member tiers in Subway's all-new loyalty program. Today, Subway is ...