The acronym CRM, which stands for customer relationship management, is tossed around liberally, but it isn’t widely understood in a comprehensive way. CRM is often viewed primarily as data and ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

DUBLIN--(BUSINESS WIRE)--The "Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...

As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...