Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

LUBBOCK, Texas — When Texas Tech unveiled its new Double T logo this week, two proud Red Raiders saw their work, and passion, come to life. Mike Thurman, co-founder of Dallas-based Torch Creative, ...

Texas Tech's athletic department appears to be entering a new golden age—and next year, the Red Raiders will have a new logo to take them along for a ride. The university will rebrand to a ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...