Discover interesting research on what Gen Alpha wants and learn how we should respond to ensure their success.

Now that marketers have their heads wrapped around Gen Z and what they're all about, it's time to give a warm welcome to ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what ...

Kyleigh Brooke, 15, told Newsweek that every car ride with her parents turns into "a full 2000s throwback concert." ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

If you’ve spent some time around a member of Generation Alpha lately, you’ve likely heard them use some pretty strange-sounding slang. Generation Alpha, consisting of those born from the year 2010 ...