‘This Is An Xbox’ Campaign Goes All-In On Its Half-Baked Philosophy
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and library, while significantly downplaying the need for an actual Xbox console.
Phil Spencer Responds to Microsoft’s 'This Is an Xbox' Ad Campaign, Which Is Already a Meme
Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is already a meme online. This week, Microsoft launched a new advertising campaign designed to hammer home the fact that you can play Xbox pretty much on any device and anywhere,
The new Xbox ad campaign is confused about what an Xbox is
These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
You don't need to wait for Microsoft's handheld Xbox, you already own one
Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is already here?
Xbox continues its push beyond consoles with new ad campaign
It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more
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Xbox Chief Says Console Hardware Isn't Going Away
Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...
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Xbox eyes handheld market as Microsoft explores portable gaming device
Microsoft’s gaming chief, Phil Spencer, has confirmed that the company is exploring the possibility of developing a handheld ...
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Sony Just Released a $700 PS5 Pro, So Will Microsoft Do the Same With Xbox? Phil Spencer Says It’s Unnecessary
Sony just released a $700 PS5 Pro, a mid-gen console upgrade that offers better performance than the base PS5.
In an expansion-heavy time for Xbox, Phil Spencer says he doesn't like "expansions that are manipulative" – "I don't want it to be, like, the third level that you cut"
"I don't like expansions that are manipulative," he says. "I want it to have a unique point of view. I don't want it to be, ...
Xbox's Big Black Friday Sale Starts Today With 1,000+ Discounted Games
On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...
GamesIndustry17hOpinion
Microsoft's Xbox transition moves into high gear | Opinion
It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...
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Microsoft's Xbox Handheld Is Coming. The Question Is When
The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.
Xbox Boss Confirms We'll Get More Xbox Consoles
The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...
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Xbox's New Ad Campaign Is Neat but Doesn't Paint the Whole Picture
Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.