Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Nike, Kim Kardashian’s Skims partner on new brand
Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock one of its first pops under new CEO Elliott Hill. Nike and Skims will produce a line for women called NikeSkims. It will include training apparel, footwear and accessories.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
What all 30 MLB teams' Nike jerseys look like at spring training after the much-needed updates for 2025
MLB listened to the complaints from the players and opted to roll back many of the changes from 2024. And just in the early ...
Inside the Mojave Desert train heists targeting Nike sneakers
A string of heists targeting BNSF trains in California and Arizona resulted in the theft of $2 million worth of Nike sneakers ...
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The Iconic Nike Air Max CB 34 “Godzilla” Makes a Comeback for Holiday 2025
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The Nike Air Foamposite One ‘Galaxy,’ One of the Wildest Sneakers Ever, Is Finally Back
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Nike Looks Like It's About to Disappear From Bill Ackman's Portfolio. But the Billionaire Investor Is Really Doubling Down.
In a recent presentation, Ackman and Pershing disclosed that Nike will soon look like it's disappeared from Pershing's portfolio when the fund files updated disclosures for Q1 2025 in a few months.
Caitlin Clark Reveals Unexpected Off-Court Hobby in Nike Interview
Indiana Fever icon Caitlin Clark has a relatable hobby off of the basketball court that is surely surprising to many.