PORTLAND, Ore. — Oregon’s WNBA team stepped back in time for its new name, re-introducing the Portland Fire. The WNBA expansion franchise, which begins play next next season along with the Toronto Tempo, announced its name and branding on Tuesday — reviving the moniker of the city’s previous WNBA team that played from 2000 to 2002.

Portland’s WNBA expansion franchise, which begins play next season, announced its name and branding Tuesday — reviving the moniker of the city’s previous WNBA team.

Don’t name your new WNBA team Portland Fire if you aren’t prepared to have your welcome party during a heat wave. It might not be a universal lesson, but it was an important one learned, possibly too late,