Business Wire

What’s the Magic Word for Summer Fun and Free schleich® Toys? Just Say, PLAYcation!

Kids across North America can snag a free character to up the ante on summer fun. Five families will win every single schleich® toy released in 2023! CHARLOTTE, N.C.--(BUSINESS WIRE)--schleich® makes ...
The Business Journals

German toymaker with Charlotte HQ continues efforts to expand U.S. retail presence

Schleich USA Inc., the German toy company that has its U.S. headquarters in Charlotte, is expanding by adding 150- to 250-square-foot Schleich shops inside toy stores. Be on the lookout for a ...
Charlotte Observer

NC toymaker taps 8-year-old with ‘storytelling superpowers’ to help holiday campaign

After months of searching and more than 150 applications, a Charlotte-based toy company has found it’s new ambassador to boost its brand this holiday season. He’s an 8-year-old boy from Queens, N.Y.
Toronto Sun

Toronto Zoo roars with tales of animal adventures and new toys

The Toronto Zoo was roaring with excitement on Saturday. As part of the zoo’s World Lion Day activities, toy manufacturer Schleich let kids take centre stage with the Let Your Imagination Run Wild ...
Business Wire

What’s the Magic Word for Summer Fun and Free schleich ® Toys? Just Say, PLAYcation!

CHARLOTTE, N.C.--(BUSINESS WIRE)--schleich® makes the iconic animal characters and playsets that let kids’ imaginations run wild. And this summer, the brand is asking children around the world to help ...