On Ad Age’s Marketer’s Brief podcast, Blumhouse CMO Karen Barragan breaks down Halloween “drive-by” fans, creator-led campaigns and why authentic brand fit drives horror marketing impact.

A Droga5 spot timed to Thanksgiving will be followed by more Facebook holiday ads, app features and partnerships with colleges.

We now have one of the worst consumer sentiments we have seen in decades,” Kraft Heinz CEO Carlos Abrams-Rivera said Wednesday.

Tighter budgets don’t have to mean less productivity. The right technology can accelerate both workflow and creativity.

By questioning, experimenting and staying grounded in human insight, Gen Zers can keep the human touch in marketing.

Third culture creatives bring the cultural fluency, empathy and complexity brands need to lead in a rapidly shifting, global creative landscape.

Brands such as Lululemon, Smucker and Alo Yoga are enforcing dupes as knockoffs begin to affect the bottom line.

The takeaways you should know from ANA Masters of Marketing 2025.

"Love Island" alum Olandria Carthen took the stage at UTA Next Gen's ZCON event last week.

Tighter budgets don’t have to mean less productivity. The right technology can accelerate both workflow and creativity.

The ROI on creator-curated social scrolls is nice, but studies show a consistent, measurable influence when using audio ads with trusted radio and podcast hosts.

ChatGPT’s new app platform is a defining moment for brands to rethink user experience and create AI-native tools that prioritize utility and conversation.