Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

I’m strongly against the misconception that animated films are only for kids. In fact, many of them contain messages that can ...

Netflix will develop movies, TV shows and animated content based on The Elf on the Shelf, the Christmas character with the watchful eye to see who have been naughty and nice boys and girls every ...

Jeff Sneider is the Senior Film Reporter at Collider, where he breaks film and television news and curates the Up-and-Comer of the Month column in addition to hosting The Sneider Cut podcast and the ...

Gather your holiday helpers around the TV! Netflix recently announced it will be airing a slew of brand-new Elf on the Shelf programs for preschoolers this year. According to a press release, Netflix ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial best ...

The Elf on the Shelf might be missing his appearance at Macy’s Thanksgiving Day Parade this November, but the rest of his year is booked solid. Photo: James Devaney/Getty Images Ever since Carol ...

Forget Elf on the Shelf — this year it's all about the Kelce on the Shelfie! Travis Kelce is the star of the Kansas City Chiefs' annual holiday short this year, as a claymation version of the tight ...

An animated Elf special will air on ITV this Christmas. The NBC-developed special is based on the Will Ferrell film, and will star The Big Bang Theory's Jim Parsons in the lead voice role. Elf: ...