PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

Pluto TV, Samsung TV Plus, Xumo Play, VIZIO WatchFree+, Sling Freestream and Plex are initial launch partners now carrying BBC News When you purchase through links on our site, we may earn an ...

The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

NEW YORK—BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech platform TripleLift have announced that they have planning to offer premium interactive CTV ad inventory through ...

NEW YORK—Despite uncertainty about the overall economy, a new survey by Digital Remedy of U.S. based direct-to-consumer (DTC) marketers finds that CTV/OTT advertising expenditures are likely to rise ...

“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. PALO ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

NEW YORK—As more ad dollars shift to streaming and connected TV, a new study from DoubleVerify is also reporting alarming increases in CTV ad fraud, with a 69% increase in bot fraud during 2022. The ...

NEW YORK—While YouTube recently reported slower than expected growth in its ad revenue for Q2 2024, a new survey indicates that many advertisers still have a relatively bullish view of the CTV/OTT ad ...

NEW YORK—DoubleVerify has announced it is working with TVision, a provider of second-by-second analysis of how viewers are watching TV, to provide better performance-based measurement across Connected ...