Rate card shows co-presenting sponsorship at Rs 90 crore on linear TV (up from Rs 62 crore in 2024) and Rs 140 crore on ...

Even as JioStar rolls out sharply higher advertising rates for ICC Men’s T20 World Cup 2026, advertisers and agencies warn ...

According to Pixalate's November 2025 rankings, ‘Vita Mahjong’ is No. 1 on the Apple App Store, ‘Block Away - Tap Out Puzzle’ ...

The partnership connects CTV exposure to measurable digital outcomes, providing advertisers unified tools for performance ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

RunnTV will leverage Magnite’s SpringServe technology to enhance monetisation across its CTV and FAST offerings and tap into ...

As the advertising industry moves beyond third-party cookies, the challenge of identifying and activating audiences at scale ...

AppLovin's 89% surge, rising revenues and expanding CTV reach spark momentum, but stretched valuations raise caution for investors.

Performance Enhancer brings together LG Ad Solutions' deep audience insights—powered by first-party ACR data—with the ...

Experts highlight a real gap between platform-reported performance and what marketers see on the ground, making it hard to ...

The winners of 2026 will be those who merge AI-driven precision with high-quality, user-centric advertising experiences, creating a programmatic ecosystem where intelligence, performance, and trust ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...