In 2021, I wrote about the urgent need to develop a better way to measure nonprofit effectiveness. Despite the best of intentions, the social sector struggles to gauge its true impact on the most ...

Written by Rachael Steimnitz, NAMI-NYC's Director of Workplace Mental Health, and Alayna Auerbach, NAMI-NYC's Manager of Workplace Mental Health The scarcity of high-quality randomized control trials ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...