Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

In an era where digital engagement reigns supreme, Coca-Cola is redefining its marketing strategy by pivoting from traditional media to a more dynamic, content-driven approach. Manolo Arroyo, ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...

Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...

For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right ...

Pharma marketers are still getting up to speed on the changing health data privacy landscape. Here’s how they can develop ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Running a mortgage company, turns out, isn’t free, and lenders are trying to cut costs and increase efficiency everywhere.

Marketing is a key driver of business growth, but building an effective approach takes time. Whatever size your business is, you’ll need to think about marketing from day one. Once you’ve got your ...