Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

In an era where digital engagement reigns supreme, Coca-Cola is redefining its marketing strategy by pivoting from traditional media to a more dynamic, content-driven approach. Manolo Arroyo, ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

From smashing taboos and democratising marketing, to advocating for a return to quality in advertising, we celebrate the ...

Several ecosystem initiatives are now helping small businesses adopt these practices. For example, platforms like UnitedSMEs ...

Stock prices for advertising companies have taken a beating in 2025, with artificial intelligence threatening to change how ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...

For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right ...

However, while the efficiency of AI can be impressive, the nuances of human creativity often elude algorithms. This is where the comic self-critique by the AI actor from the McDonald’s ad becomes ...

Pharma marketers are still getting up to speed on the changing health data privacy landscape. Here’s how they can develop ...

Running a mortgage company, turns out, isn’t free, and lenders are trying to cut costs and increase efficiency everywhere.