Barbie has launched a new study which shows conclusively that doll play helps kids develop empathy. With kids home from school and parents concerned that they aren’t getting enough social interactions ...

A childhood rite of passage, doll’s houses have been played with and enjoyed by children for centuries and with good reason. Providing open-ended and imaginative play, a good quality dolls house can ...

Seemingly immune to becoming obsolete, dolls are a classic toy that kids naturally gravitate to. And while they are simply fun to play with for kids, Amanda Vierheller, the co-founder and COO of ...

Barbie® and neuroscientists from Cardiff University have collaborated on a new study which for the first time uses neuroimaging as evidence to explore the effects of doll play Evidence shows that doll ...