Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Research from Kantar has explored the performance of two AI-generated Coca-Cola adverts, finding that the principles of ...

Cadbury’s ‘Secret Santa’ has been crowned 2025’s most effective Christmas ad, according to new Kantar research, demonstrating the power of repeat creative. Kantar’s consumer testing found five of the ...

The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...

But perhaps the biggest annoyance for streaming viewers happens when ads are ear-splittingly loud — a problem that used to crop up on conventional TV. That happens when streaming services fail to ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Experts predict a test measuring p-tau217 in blood plasma may become a standard screening tool for Alzheimer’s disease in ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

We live in an age where time is scarce. We work long hours, and then we still have to cook, clean, take care of family, and ...

McDonald's called the ad an "important learning as we explore the effective use of AI." Viewers were not lovin' it ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

Effective communication lies at the heart of human connection. It helps us collaborate with each other, solve problems and ...