Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Research from Kantar has explored the performance of two AI-generated Coca-Cola adverts, finding that the principles of ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Need a better way to plan projects? Discover mind map examples that help you visually organize tasks, ideas, and strategies ...

For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right ...

The Railway has announced a new fare structure effective from December 26, 2025, with no fare increase for journeys under 215 ...

Shot on a Nikon Z8, The Art of The Ideal Deal won big at the Tokyo International Foto Awards for its witty take on real ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

But perhaps the biggest annoyance for streaming viewers happens when ads are ear-splittingly loud — a problem that used to crop up on conventional TV. That happens when streaming services fail to ...

Stephen Covey’s 7 Habits offer a surprisingly practical blueprint for CX teams navigating AI, alignment and rising customer ...

Driving efficiency in advertising budgets “for the sake of driving efficiency” is something that will never work in the long term, says Diageo’s marketing and innovation director for Great Britain, ...