For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an anniversary collectible.

The first part of the Christmas update to 99 Nights in the Forest may have many of you wondering how to save the elves. If ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

The winter holidays are here and you know what that means. Cozy nights, twinkly lights, and kids buzzing with excitement!

Dress your Elf (and maybe a few stuffed friends) in pajamas, set up a tiny bedtime scene, and leave a sweet note saying ...

“The magic of Elf on the Shelf reaches beyond the children the dolls are intended for and gives parents’ permission to play, ...

Houma Today wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

The Daily Advertiser wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the ...

The Deer can be a bit of a jerk, that's nothing new, but the creepy critter has taken things a step too far in the 99 Nights in the Forest Christmas update. It's now after Santa's elves, and if you're ...

The Town Talk wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

How are independent retailers set to shape the high street in 2026? Charlotte Broadbent, UK GM at shopping platform Faire , ...