The project was inspired by Melissa Sweet’s “Balloons Over Broadway”, the children’s book telling the story of Tony Sarg, the ...

A Rose Parade float featuring firefighters pouring syrup over pancakes is drawing criticism from some Altadena residents, who ...

San Francisco is preparing to ring in the new year with a major return to one of the nation's most iconic celebrations.

San Francisco officials say they want the float to be a marketing tool for the city - encouraging to come visit and continue ...

For the first time in nearly 50 years, San Francisco will be represented in the Rose Parade, and organizers are inviting the ...

Get ready to step closer than ever before to the floats that make the Rose Parade one of the most iconic events in the ...

On November 27, Jacob, a New Yorker and parade-goer, joined the crowds lining Manhattan’s streets for the Macy’s Thanksgiving ...

Every year on Thanksgiving Day, a massive troupe of floats, balloons, celebrities and performers make their way through the crowded streets of New York City in the beloved Macy’s Thanksgiving Day ...

A Christmas parade in Louisiana was named one of the best holiday parades in the U.S. by USA Today's 10Best Readers' Choice ...

When my brother and I were kids, my mother would walk us to Central Park West and 77th St., to watch the Macy’s Thanksgiving Day Parade as it began its trek downtown. We lived ...

The Macy’s Thanksgiving Day Parade has seen everything from classic characters to full promotional spectacles drifting through Manhattan. Still, the oddballs often get lost in the nostalgia. These are ...

While watching the Macy’s Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual event. It seemed as if there was a brand-marketing moment ...