Among major industry titles, The Drum appeared in 12% of the AI responses – placing us right behind Adweek (14%) and Digiday ...

Audi India's marketing head, Gaurav Sinha, reveals the brand's pivot towards younger, aspirational buyers under 40, driven by ...

1. Risk: AI Monoculture (Shared Blind Spots). This is the most critical and overlooked systemic vulnerability. Building your ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Discover a clear crypto analysis comparing IPO Genie and BlockDAG, prices, timing, and upside to see which could be the best ...

As discovery shifts to ChatGPT and Gemini, algorithmic shelf space becomes the new determinant of growth, cost efficiency and ...

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What it takes to operationalize entities and schema across large organizations, without breaking governance or increasing technical debt.

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

Personalised communications have long been a dream just out of reach for marketers. With AI, that promise is closer than ever ...

For decades, we have measured the evolution of media by its rising complexity: from the static narrative of a book, to the ...