PRESSADVANTAGE – Blue Interactive Agency today announced the launch of its AI-driven local marketing framework, designed to ...

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

Here's the modern framework that helps every location rank, attract more customers and reduce marketing costs.

By Professor Robert Ebo HINSON The Finance Minister of Ghana recently delivered a hope-filled budget for the people of Ghana after a period of encouraging economic progress for the country. As ...

Daren Ng – Marketer continues to share evolving perspectives on content marketing as part of his ongoing work in digital strategy, reflecting the increasing need for structured, research-driven ...

To establish a true strategic advantage, leadership must analyze the organization through a structured strategic lens.

Strategic thinking is a crucial part of the marketing skillset, at least on paper. However, a tension sits at the heart of those numbers. A quarter (23.4%) of all respondents report a skills gap ...

Prospect Labs, an outbound growth agency, is reshaping how companies think about outbound marketing. By blending artificial ...

Post-Covid, Surrey has experienced a return to impressive revenue growth – including growth in ticket sales, hospitality, ...

The Council and the European Parliament agreed on an updated retail investment framework to empower and protect consumers ...

Jolted by the recent federal hemp ban of intoxicating products, brands are asking many questions, most of which only have ...