Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off ...

The chairman of the board of Mobile’s Tourism Improvement District told City Council members Tuesday that increased fees ...

has seen multiple new mobile games become breakout hits, some sequels to well-known winners and others storming the app ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

David Jones, founder & CEO, the Brandtech Group, makes 5 predicitions for AI in the near term and shares his thinking about ...

Anthropic's AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for ...

Your mobile carrier may offer better access than the airport's Wi-Fi, according to tests by Ookla. Results vary by airport.

Specialization beats scale when volume is low, priorities shift quickly and you're still learning what the role should become ...

The Ad Council, in partnership with the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and the Television Bureau of Advertising (TVB), today announced the ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...