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The Consumer Staples Select Sector SPDR ETF has lagged the S&P 500 since 1999. Click here to read what investors need to know ...

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Gartner predicted four years a big decrease in Net Promoter Score use as a CX metric in 2025. But it's hanging around.

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Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes ...

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New AI-powered tool enables sales teams to instantly analyze conversation data, deliver personalized coaching, and improve performance metrics ...

Boopin’s Zaid Sweidan shares how brands can rebuild their reporting frameworks for success metrics to focus on impact, not illusion.

Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...