Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

There are some traits in your employees that are very hard to change. Training on personality, appearance and temper can challenge even the best of managers. You can, however, teach product knowledge ...

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, ...