Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...
Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...
Obsessing over ROI too early doesn’t make ideas safer — it makes them smaller. Signals tell you when value is actually ...
The proposed rule from an SEC committee will force CIOs, CISOs, and other execs to analyze and report all manner of AI ...
Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...
From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...
Implication: Your marketing is strategic when you can describe how the combination of your actions is explicitly designed to ...
The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year.
There’s no shortage of buzz around AI, and it’s easy to get swept up in the excitement—chatbots, automated reports, ...
From trust as currency to removing confusion, marketing leaders unpack how storytelling drives alignment at moments of change ...
Industry heads converged at the conference to decode influencer campaigns, pop culture, the creator economy and more ...
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