Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share while others played catch-up. A decade later, the shift was mobile.

Obsessing over ROI too early doesn’t make ideas safer — it makes them smaller. Signals tell you when value is actually ...

The proposed rule from an SEC committee will force CIOs, CISOs, and other execs to analyze and report all manner of AI ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

AI systems, coordinated AI workflows, AI marketing assistants, unified AI marketing stack, AI tool orchestration ...

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year.

This old-school Ritz snack is still around, though it's perhaps best recalled as a treasured school lunch snack in the ...

There’s no shortage of buzz around AI, and it’s easy to get swept up in the excitement—chatbots, automated reports, ...